We have spent a decade reading what buyers say (and do not say) on B2B websites. The diagnostic is what that research became.
Sigr Diagnostics performed its first Buyer Hesitation Diagnostic in 2020, on Chat Metrics itself. The methodology it uses was refined across more than a decade of practitioner work in B2B inbound conversion, and Sigr was established as a separate firm so that the diagnostic could stay independent of the implementation that follows it.
Strategy consultants diagnose the problem and hand you a PowerPoint. We diagnose the problem and hand you the copy changes that address it.
The diagnostic report is designed to be read by a marketing generalist on a Monday morning and actioned by Wednesday. Every recommendation includes the exact change, the exact page, the exact reason, and a priority rating. You do not need to interpret anything.
This approach comes from ten years of managing live chat for B2B teams. We have seen the gap between recommendations and action too many times. The diagnostic closes that gap by design.
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