The diagnostic maps every hesitation pattern on your site: by signal, by page, by buying role. You receive a written report and specific copy recommendations. Fixed price $15,000. Ten business days.
In 2026, B2B buyers complete 70–90% of their research before they speak to anyone. They use AI tools to compare you against alternatives. They share your site with colleagues who were not part of the original search. They arrive knowing roughly what you cost and roughly what your competitors offer.
They arrive looking for one specific thing: a reason to trust you over everyone else. If your site does not give them that reason, in their language, for their role, at the moment they need it, they leave without a word.
The hesitation is almost always specific. It lives on a specific page. It relates to a specific concern. And it is almost always fixable with copy, not more traffic.
The hesitation stack
Role mismatch
Your copy speaks to one role; the buying committee is six people.
Missing proof
Buyers cannot find evidence that you have worked with companies like theirs.
Unanswered objections
Questions that live in the sales call that your website never addresses.
Trust signals in wrong place
Case studies buried on a Resources page instead of adjacent to the objection they resolve.
Vendor-centric language
Your site describes what you do. Buyers need to know what changes for them.
The diagnostic is built around six measurable signals, each pulling from a different data source. Together they triangulate exactly where hesitation occurs and who it affects.
Multiple sessions, long dwell time, and no contact. The CRM shows no activity. The session recordings show someone who wants to reach out and cannot bring themselves to.
Repeated visits to pricing, security, legal, and FAQ. The same buyer or buying committee returning to the same page on different days. Each return is a concern that was not resolved on the last visit.
Transcripts where a buyer typed a question, then deleted it. Transcripts where the first message was sent but the follow-up never came. The clearest window into unspoken hesitation.
Sequential visits from the same company domain, different sessions. The buying committee reviewing your site separately, finding different pages, different sections, different concerns.
Scroll depth anomalies on case study and client pages. Buyers spending disproportionate time looking for a company that resembles theirs in size, industry, or problem type.
Exit patterns from pages where comparison decisions are made. Buyers leaving mid-session to validate your claims against alternatives, and what they needed to hear before they could commit.
The report is designed to be acted on by a marketing generalist. Every finding includes the exact change, the exact page, and the reason, in plain English.
Book intake call →Structured diagnostic document covering all six signals, mapped to specific pages and buying roles. Includes priority rating and effort estimate for every recommendation.
Specific language changes for every priority recommendation. Written to be handed directly to your copywriter or internal team. It is a brief.
60-minute live session with your team. We walk through every finding, answer every question, and align on implementation sequence before you leave the call.
A follow-up session to review early implementation results, measure impact, and answer questions that come up during execution. No additional charge.
You are watching qualified meeting volumes fluctuate without a clear explanation. Prospects show up to demos asking foundational questions that should have been answered on the website. Good-fit accounts go quiet after the first visit.
This is almost always a hesitation problem, not a lead quality problem. Your buyers arrived. They reviewed your site, compared you against alternatives, and had one specific question they could not get answered. So they waited, and they did not come back.
The diagnostic gives you the evidence you need to have a productive internal conversation about where the leak actually is. A specific finding, by page, by buying signal.
What the diagnostic answers for you
Where qualified buyers exit before your team sees them
Specific pages, specific signals. A pattern pulled from your own session data.
What question the website is not answering
The unanswered question that surfaces at demos should have been resolved at the pricing page. The diagnostic finds it.
Whether this is a traffic problem or a hesitation problem
They are different problems with different fixes. More spend will not solve hesitation. The diagnostic separates them.
We will cover your market, your primary competitor, and whether the diagnostic is the right next step. If it is not, we will tell you that on the call.
Terry Wilson
Founder · Sigr Diagnostics
What we cover on the call
Your current hesitation signals: where we believe high-intent traffic is exiting and why
Scope confirmation, covering your market, your primary competitor, and the buying group the diagnostic will read against
Fit assessment: whether the diagnostic is the right next step, and what to expect in the written findings
If the diagnostic is not right for you, we will say so clearly and point you toward what is
Intake call · 30 min · No cost
Terry reviews each request personally. You will receive a calendar invite and video link immediately.
Or email hello@sigrdiagnostics.com