The diagnostic tells you what to change. Buyer-Led Conversions is the delivery discipline that acts on the findings, operated as a separate engagement by Chat Metrics.
Sigr Diagnostics produces the diagnostic and does not implement. The delivery that follows is a separate engagement.
The diagnostic report is a brief. Buyer-Led Conversions is the team that acts on it.
Every month, we implement the next priority from your findings, measure the impact, and surface new hesitation patterns that emerge as your market changes. Over time, your site becomes a tool that resolves hesitation before it reaches the sales call.
Most clients see measurable pipeline impact within 30–45 days of beginning implementation. The program is structured to show results quarterly, not annually.
Program structure
Monthly implementation sprint
2–4 copy changes per month, prioritized by expected pipeline impact
Fortnightly measurement cadence
Behavioral data reviewed every two weeks; hesitation patterns re-coded
Quarterly strategy review
Full diagnostic refresh to surface new signals and reprioritize recommendations
Monthly executive report
Plain-language summary of changes made, impact measured, and next sprint plan
Requires a completed diagnostic. Pricing is confirmed on the findings call.
Most conversion work is vendor-led: write copy, run a test, measure clicks. Buyer-Led Conversions™ works backwards from how your specific buyers hesitate.
The difference is in what drives the work. Standard CRO tests hypotheses that come from best practices. Buyer-Led Conversions™ tests fixes for hesitation patterns we have already found in your specific data.
| Approach | Starting point | What gets tested | Time to first result | Compound effect |
|---|---|---|---|---|
| Buyer-Led Conversions™ | ✓ Specific hesitation patterns in your buyer data | Fixes for known hesitation, not generic best practices | 30–45 days | High: each fix reduces hesitation permanently |
| Traditional CRO agency | Industry benchmarks, heuristic evaluation, competitor review | A/B tests on whatever hypothesis scores highest in a heuristic audit | 60–120 days | Mixed: tests are independent, not cumulative |
| In-house CRO | Analytics data + team intuition | Changes driven by what is measurable in GA4, not what is invisible | Highly variable | Low: bandwidth and expertise limits compound |
| Paid acquisition scale | More spend on existing messaging | More of the same traffic hitting the same hesitation | Immediate but diminishing | Negative: amplifies hesitation friction |
Every Buyer-Led Conversions™ engagement begins with the diagnostic. Book the intake call and we will cover both.