The Sigr Fractional Partner Program gives you a structured diagnostic you can run in the first 30 days of any engagement. It turns buyer hesitation data into an evidence-based brief for every recommendation you make.
Every fractional engagement starts the same way: you join a new client, review what they have, form a view, and start making recommendations. The problem is that your view is formed from limited information and fast impressions.
Most clients will implement your month-one recommendations. A few will push back. All of them are watching to see whether your approach holds up. The ones who push back want evidence, not experience.
The diagnostic gives you that evidence. Run it in week one. Have findings by week three. Every recommendation from week four onwards is supported by data that came from your client's specific buyers.
You have 90 days to demonstrate value. Recommendations in that window need to be defensible. Instinct-based changes to homepage copy are difficult to defend if results are slow to materialise.
Every recommendation in your brief is backed by data from your client's own buyers. When a stakeholder questions a change, you show them the transcript, the session recording, or the behavior pattern that drove it. The conversation changes.
The pipeline your client can see is a fraction of the pipeline that was available. Every tool records behavior. None surfaces the private question that determined whether the buyer stayed or left.
| Tool | What it records | What it cannot explain |
|---|---|---|
| CRM | Deals that entered pipeline | Qualified buyers who evaluated and left before a deal was created |
| Analytics | Four minutes on pricing page: recorded | The question they were trying to answer before they left |
| Marketing automation | Three ungated white papers: downloaded | Whether those papers resolved the concern or deepened it |
| Visitor resolution | The company that visited: identified | The individual. Company-level ID with person-level guesswork is noise, not intelligence. |
| Sales dashboard | Pipeline velocity and forecast | The hesitation that prevented entry into the pipeline at all |
Most investment is spent converting Tranche 3, the buyers who were going to convert regardless. The leverage is in Tranches 1 and 2. The brand that gets into the Tranche 1 conversation first sets the evaluation frame. Competitors found later become social proof, not genuine alternatives.
Tranche 1: anonymous researchers. Building a long list. Will not identify. Neither your client nor their competitors know they are there.
Tranche 2: buyers in validation mode. Research done. On a short list. Carrying one specific question. If unanswered, they exit. No record. No trace.
Tranche 3: buyers ready to act. Fully informed. Will convert regardless of experience quality. Most marketing budget spent here.
The program is built for working fractional CMOs and CROs who are actively running client engagements. We do not run a referral scheme for people who want passive income. We partner with practitioners who use the diagnostic as a genuine tool in their work.
Frameworks, positioning guides, and a client introduction deck you can use to present the diagnostic in your onboarding process.
Sigr leads the findings walkthrough alongside you. Your client experiences you as the orchestrator of a rigorous process, which is what you are.
Partner referrals are scheduled within 5 business days of intake, so your 30-day onboarding timetable stays intact.
Tell us a little about your practice and the clients you work with. We will respond within 3 business days.